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THE BRANDING PROCESS
8 Steps to Making Your Brand Great
1
2
RECEIVE A QUOTE
After our discovery session, we will draw up a quote that is a perfect fit for your needs.
3
INITIAL LOGOS
In this phase, we take all of the information from the discovery session and provide you with 3 logo options. This is the time to figure out which version or elements align with your views.
4
REVISIONS
In phase four, we take your comments on the three logo options and piece together a final logo. This is where we can change colors, fonts, and overall aesthetic.
Notes from the Client:
“I love the overall concept and colors here, but would like to incorporate more negative shapes into the first logo for a sleeker look.”
5
LOGO APPROVED
In phase five, we will land on an approved logo.
Notes from the Client:
“I LOVE IT! Thank you for incorporating my wishes into the logo. Consider it APPROVED!
6
FINAL FILES
In phase six, you will receive all of your final files. This will be a compressed ZIP file with four different types of files.
You will receive the following:
EPS - Vector file: can edit or be scaled without pixelation
JPEGS: images of all logos
PNGS: images of all logos with transparent backgrounds
PDFS - Vector file: can be scaled without pixelation but not edited
7
THE BUSINESS KEY
In the final phase of our branding projects, you will receive a miniature branding guide. This will be provided as a PDF.
What is the importance of a brand guide?
A brand guide is key to new logo implementation. It gives you brand guidelines to stay within so your business follows a consistent theme and tone. It allows clients to create a solid understanding of your brand as a whole.
8
THE BRAND IS BORN
You should now be ready to launch or revamp your brand as a whole. Relying on the branding guide and key elements introduced in our branding process, you are ready to take your logo and create marketing collateral for your brand, etc.
Need help with the next steps of marketing? Well, we can help with that too!
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