Wealth South has been the wealth management arm of Farmers National Bank since 1909. As such, the financial firm has a deep-seated reputation for providing clients with superior financial, trust, and retirement plans that meet the
needs of an ever-changing market.
When Wealth South first approached Big Echo, they wanted a television campaign that had a completely different feel from other financial services commercials. So, our team immediately went to work on developing a campaign that presented Wealth South’s commitment to Kentucky families in a unique way. The result: a simple, yet sentimental commercial series that conveys the company’s authentic purpose.