As a family-owned and operated business for over 30 years, Bates Security has developed an enduring reputation for superior customer service and satisfaction. Our job was to create a campaign that reflected these ideals in a friendly and approachable manner. After creating an Integrated Marketing Communications plan for Bates Security, we developed the Blue Line Campaign based on our extensive research. The campaign included a series of animated television commercials featuring a three-dimensional line that artfully moves throughout the commercials. Social media page graphics and additional print designs were produced as an extension of the overall campaign.
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