BACK Construction has been in our Lexington community for over 40 years. We've learned that as businesses grow, often times their brands need to grow with them. For BACK Construction we implemented a sub-brand campaign to accompany the growing divisions within their company. This allowed them to hyper-target the different demographics and showcase their services better digitally as well as across other traditional media. 




401 W. Main St.

Ste. 311

Lexington, KY 40507

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